KARAT49
About Us
KARAT49 was founded with a simple yet powerful vision — to bring honesty, fairness, and transparency to the gold-buying process in Idukki. What began as a small local venture in Kattappana has grown into Idukki’s most trusted name in gold evaluation, instant cash for gold, and jewellery services. We saw how local customers often faced unclear pricing, lack of testing clarity, and hidden charges — and we set out to change that.
Driven by a passion for community service, our team built KARAT49 to be a place where anyone could sell gold confidently and get genuine value. Over the years, our transparent methods, certified purity testing, and customer-first approach have earned us the loyalty of thousands across Idukki — from rural villages to busy townships.
Our Mission
To simplify the way South India sells and buys gold — by making it fast, fair, and fully transparent. At KARAT49, our mission is to eliminate confusion and bring confidence to every transaction, whether you’re selling old jewellery, releasing pledged gold, or investing in something new. We’re here to make gold dealing easy, honest, and stress-free for everyone.
Our Vision
To be Kerala’s most trusted name in gold services — where anyone, from any town or village, can walk in or book online and get the best value without worry. We envision a future where gold selling is no longer complicated or intimidating, but smooth, secure, and empowering for every customer.
Highest Market Rates Guaranteed
We offer top rates for your gold based on the latest real-time market prices — no undervaluing, no pressure.
Transparent Gold Evaluation
We use certified XRF technology to test the purity of your gold in front of you. No melting, no hidden deductions.
1000+ Happy Customers
Backed by thousands of satisfied customers, years of experience, and a reputation for honesty and speed.
Doorstep Gold Pickup Service
Selling from home? Our discreet professionals will visit your home anywhere in Idukki, test your gold, and pay you instantly.